Questionnaire 01—10

Tell me about your project.

Your answers shape the first design I show you. The more specific you are, the closer it will be.

It takes about 30 minutes.
Only the questions marked Required need an answer. Skip anything you’re unsure about.
Your answers are saved in this browser as you go, so you can close the page and finish later.
It doesn’t commit you to anything. If you’d rather talk first, email hello@belleau.studio.

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You and your business

The basics, in your own words.

Your nameRequired

EmailRequired

Business or organisationRequired

What kind of business is it?

Restaurant, café or bar Shop or online store Clinic or health practice Coach, therapist or practitioner Studio or agency Professional services Nonprofit Something else

Your current website, if you have one

Instagram or other accounts worth a look

Links or handles.

In a sentence or two, what does your business do, and who is it for?Required

Write it the way you’d say it to someone you just met.

How do your regulars or best customers describe you to their friends?

Why do people choose you over the alternatives?

What do you offer?

Your services, products or menu, with prices if you publish them. A rough list or a link is fine.

Do people come to you in person?

Yes Sometimes No, it’s all online or by phone

Your address and opening hours

Every location, if you have more than one.

Which city or area do your customers come from?

Or “anywhere”, if that’s the case.

Any numbers worth showing?

Years open, people served, ratings, awards, anything you’re proud of.

Who it’s for

The people you want the site to reach: customers, clients, patients or guests.

Describe the person you most want to reach.Required

Picture one real person. What are they looking for when they find you?

What might make them hesitate, or go somewhere else?

What do they need to see before they choose you?

For example reviews, prices, photos, a menu, credentials or examples of your work.

How do people usually find you?

Google search Google Maps Instagram Other social media Word of mouth Walking past Review sites or directories Events or talks Not sure yet

Do they mostly visit on a phone or a computer?

Mostly phone Mostly computer About even Not sure

What the site should do

What should happen when someone visits.

What’s the one thing a visitor should do?Required

Book an appointment or call Reserve a table Order or buy online Visit in person Phone Send an enquiry Sign up for a newsletter Donate Something else

What is it?

If they aren’t ready for that yet, what should they do instead?

For example follow you on Instagram or join your newsletter.

If you have a site now, what’s wrong with it?

Six months after launch, how will you know the site is working?

Look and feel

Links and quick choices tell me more than descriptions. If you like a website, paste its address.

Three websites you love

From any kind of business, not just yours. Tell me exactly what you like: the colours, the photos, the type, how it feels to scroll, the way it’s written.

AddressRequired What do you like about it?Required

Address What do you like about it?

Two websites you don’t like

Competitors you don’t want to look like count too.

Address What puts you off?

Your main competitors’ websites

Three to five links, one per line.

Where should the site sit between these?

Pick a point on each line. Skip any you don’t mind about.

Classic or Contemporary Classic Classic Leaning classic In between Leaning contemporary Contemporary Contemporary

Quiet or Bold Quiet Quiet Leaning quiet In between Leaning bold Bold Bold

Warm or Cool Warm Warm Leaning warm In between Leaning cool Cool Cool

Serious or Playful Serious Serious Leaning serious In between Leaning playful Playful Playful

Minimal or Rich Minimal Minimal Leaning minimal In between Leaning rich Rich Rich

Personal or Corporate Personal Personal Leaning personal In between Leaning corporate Corporate Corporate

Approachable or Exclusive Approachable Approachable Leaning approachable In between Leaning exclusive Exclusive Exclusive

Light or Dark Light Light Leaning light In between Leaning dark Dark Dark

Still or Animated Still Still Leaning still In between Leaning animated Animated Animated

Sharp or Soft Sharp Sharp Leaning sharp In between Leaning soft Soft Soft

Three words a visitor should feel in the first five secondsRequired

Three words that would mean I got it wrong

Which of these feel closest to what you want?

Four sites I’ve made, each with its own look. Pick any, or none.

Navy and editorial

Dark and technical

Bone and ink, minimal

Warm stone and clay

What about them?

Anything outside the web whose look you love?

A shop, a hotel, a magazine, packaging, a place. Links help.

Your brand

If you don’t have a brand yet, answer the first question and skip the rest.

How attached are you to your current brand?

Keep it as it is Refresh it Start fresh I don’t have one yet

Your logo

SVG if you have it, otherwise the largest PNG or PDF. One file, under 8 MB.

A link to your brand guidelines or other brand files

Google Drive, Dropbox or similar.

Your brand colours

Hex codes if you know them (like #1f3a5f), otherwise describe them.

Colours you love

Colours you never want on your site

Fonts you use or own, and any you dislike

Photos

What I’ll have to work with.

A link to the photos you have

A shared folder is easiest. Include phone photos too; I’ll tell you which ones work.

What do they show?

Me or my team The space The work Products Food and drink Not much yet

Who took them?

Mostly a professional Mostly phone photos A mix I don’t have any yet

Would you do a photoshoot for the site?

Yes Maybe No

Is stock photography okay?

Yes Only if it doesn’t look like stock No

What should carry the site visually?

Photography Illustration Mostly type, few images Not sure

Should you or your team appear on the site?

Yes, on the homepage Yes, but not on the homepage No

Words

How the site should sound.

Which of these sounds most like you?Required

They all say the same thing.

We would be pleased to discuss how we may be of service to you. Get in touch to find out how we can help. Tell us what you’re looking for and we’ll take it from there. Got a question? Drop us a line, we’d love to hear from you. None of these

Should the site say “I” or “we”?

I We Not sure

Who writes the words?

Me You (Louis) Both of us Not sure

Text you already have that I can reuse

A bio, an about page, service descriptions. Paste it here or share a link.

Reviews, testimonials, press or credentials

With names, and only from people happy to be quoted. A link to your Google reviews works too.

Words or clichés you never want on your site

Often the ones every business like yours uses.

The homepage

What it needs to hold.

What should someone see before they scroll?Required

Which of these belong on the homepage?

Services Menu Products or shop About me or us Team How it works Reviews or testimonials Pricing FAQ Gallery or portfolio Blog or articles Newsletter signup Events Booking or reservations Location and hours Contact

What other pages do you need?

A rough list is fine.

Practical things

Features, tools, dates and budget.

What should the site be able to do?

Take bookings or reservations Take online orders Sell products online Take payments Collect newsletter signups Contact form Blog Members area More than one language Events calendar

Tools you already use

For example Square, Shopify, OpenTable, Jane, Calendly, Stripe or Mailchimp.

Who will update the site after launch?

Me Someone on my team You (Louis) Not sure

How often?

Weekly Monthly A few times a year Rarely

Do you own your domain?

Yes No Not sure

Where is it registered?

For example GoDaddy, Namecheap or Squarespace.

When do you need it live, and why then?

Budget (CAD)

$3,500–$6,000 $6,000–$10,000 $10,000+ Not sure yet

Last questions

Nearly done.

What would make you say “yes, that’s it” the first time you see the design?Required

Anything else I should know?

I’ll read everything and get back to you within two working days.

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